Client:

SUSU Sportsware

Title:

Rebranding Liberia

Project:

Team Rebranding

 

About?

Over the past two decades football teams, both National and Club, spent a lot of attention to reshape their image, both inside and outside the field, giving their look the significance it deserves.

The football jersey is no longer a simple piece of clothing, but a symbol that inspires a nation and maps out its history.

Based on those principals, this presentation aims to reshape Republic of Liberia’s image into the modern day football era, presenting a solid idea that embodies the National Team’s Brand as a whole.

Home Kit

Red and blue, covered with stripes taken from the new emblem, and less contrast created by a different shade of blue, rather than a rough white-on-blue coloring.

Gold details are added, along with a small flag detail inside and out of the collar

Away Kit

The away kit, was heavily inspired by the Team’s nickname, “Lone Stars”

The new star icon spreads from the center of the Jersey magnifying the “Lone Star” theme, while a minimal version of the flag is added in the back.

Third Kit

The third kit re-imagines the national colors and the way they are placed on it, again taken from the new Emblem patterns.

Including more national elements, there is a small flag in the back of the collar, while the Coat of Arms motto, “The Love of Liberty Brought Us Here” makes its presence in the back.